Vocabulary

Target Audience: aimed towards a focused group of people. 
Message: information given to the public about anything, such as a public service announcement
Work Ethic: good work skills and habits
Employability skills: range of abilities developed over time through different experiences. 
20/20 rule: every 20 minutes using the computer, take a 20 second break, looking away at least 20 feet. 
Right-To-Know Laws: employer needs to give the employee information about what is hazardous at work. 
Symbol: an object of design that is more abstract, specific, and it has to be learned.
Icon: an object of design more exact of what the actual object is. 
Vector-based graph: the use of geometry such as points, lines, curves, and shapes to represent images on graphics. 
Specifications of a project: these are the specifics of a project. this could include the shape, size, color or design.
Dialog box: this is the message window that opens that can be used to apply on projects. 
Palette: the color palette to find colors, layers or other applications.
Art Board: the place where you draw, the plane area.
Scratch Area: outside are of the picture, the extra space.
Tool Box: the place where you can find all the tools to create images.
Anchor Points: the points used to connect lines.
Path: the line connecting the anchor points.
Direction Handles: the diamond shapes on the lines or points used to change the direction of the line.
Close a Path: the line closing the shape.
Guidelines: these are instructions that help to achieve something. 
File Extensions: It is a way of letting the computer know what type of program created for each file.
Contextual Menu: This is a menu used on graphics that appear when there is user interaction. One example could be the menu that pops up when the right mouse clicks on something. 
Clipping mask: A clipping mask is an object where it covers other artwork so that only areas that lie within the shape are visible, so that it is only the shape visible. 
Hue: Hue is the name of the color.
Primary colors: These are colors that cannot be obtained by mixing other colors. The three primary colors are red, yellow, and blue. 
Secondary Colors: These are colors made by combining the primary colors. The secondary colors are in between the primary colors, such as green, purple, and orange. 
Tertiary Colors: Tertiary colors are made by combing both primary and secondary colors. They produce six other new colors which include, yellow orange, red orange, red violet, blue violet, blue green, and yellow green. 
Neutral colors: These colors are usually not found on the color wheel. They are sometimes referred to as "earth tones". Some of these neutral colors include, black, white, grey, and sometimes brown or beige. 
Color Schemes: Color schemes is the combination of colors which are placed into different or intelligent ways. 
Complementary: Complementary is a type of color scheme. The colors are usually found directly across each other on the color wheel. They provide strong contrast and creates a vibrant look. 
Analogous: Analogous is also another color scheme where the colors are right next to each other on the color wheel. When they are used, it makes the colors seem richer. 
Triadic: Triadic color schemes use three different colors evenly spaced out on the color wheel. They combine to form a vibrant color even when using lighter hues, and balances the colors. 
Monochromatic: Monochromatic scheme is one color. It is made of one color and it's shades and tints. It produces a soothing affect as it is only made of one color using different lightness and saturation. 
Cool Colors: Cool colors tend to give and impression of calmness and creativeness. 
Warm Colors: Warm colors are usually vivid and energetic. They tend to advance in space. 
Subtractive Primary Colors: It is a four color printing process that uses cyan, magenta, yellow and black. This is also referred as CMYK.
Additive Primary Colors: These colors are the ones that make up white light. These are called additives because you must add the colors to make white. The colors are red, green, and blue, and they are also the primary color elements. 
Typography: This is the pattern or style of a printed thing. This is also the art or procedure of arranging type or processing data and printing it. 
Typeface: This is a particular design of type. This is also the set of characters with the same design. 
Serif: This is a slight projection finishing off a stroke of a letter in typeface/fonts. This is also known as a decorative line added to basic forms of characters. 
Body type: This is plain or normal type/font utilized in big passages.This is usually 9-14 size fonts and is used in chapter books or textbooks. 
Display type: Display type is the decorative type used as visual elements or embellishments in a headline or top of readings. 
Reverse type: This is reversed of type which means there is light color text/characters against a dark background. 
Point size: This is the measurement of the type size, such as the size of the font
Ligatures: In typography this is usually two or more characters/letters that are designed as a unit and usually available as a single unit. 
Ampersand: Ampersand is one of the most unique typographical designs. It is shown as an artistic freedom and can range in to be very traditional or very little at all. 
Lowercase: This is used when the type is not in uppercase or capitalized. 
Uppercase: This type is when the type is capitalized and larger type than the lowercase.
Flush left: This is when the type is located on the left side.
Flush right: This is when the type of a line or paragraph is located on the right side. 
Centered: This is when the type of a line or paragraph is located in the middle.
Justified: This is where the type is located on both the left and the right side. 
Type Family: This is a group of type that are similar in character and are similar to each other.
SMALL caps: This is capitalized letter that are still smaller than that but not a lowercase letter. 
Lining: These are letters that line up with the baseline.
Non-lining: These are characters or the type that do not line up with the baseline. 
Leading: This is a different term used for the word line spacing. 
Margin: This is the outer edges of a document or design paper, it is the border. 
Kerning: This is the reduced space between each character in a type. 
Tracking: This is the adjusting a letter spacing in a type. 
Concept:  This is the part behind a design the backbone of what will be created. 
Final product: This is the end of final design or project of a creation. 
Thumbnail: This is a design that is after the rough draft of a design. It is usually a draft for the customer to seek approval of the design. 
Initial cap: These are oversized caps at the beginning of some paragraphs. 

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